You probably said Nirvana, doubtless one of the best and most influential groups. But can you really say that a
decade's most important band was active for less than half of that decade? Pearl Jam's not a bad answer, but everyone but the diehards will tell you they really only produced two and a half good albums during that span. (Vitology is the half, of course.)
Smashing Pumpkins was big, but clearly occupied a slot below Nirvana and Pearl Jam. Radiohead consistently released innovative rock music, and were surprisingly popular given how odd and edgy they could be, but they always had sort of a niche following, albeit a large niche. Metallica's heyday was the late 80's. Green Day might be a contender, but they went through a period of irrelevancy in the late half of the decade before experiencing a resurgence in the early aughts.
Here's my hot take: Dave Matthews Band.
Stay with me here. I'm not saying they were my favorite band of the 90's (although I did like both the self-titled album and Crash quite a bit). I'm not saying they were the most musically innovative band of the decade (although they were incredibly talented musicians who weren't afraid to mess around with weird time signatures and unconventional instrumentation). I'm not saying they were the most influential band of the decade either (although they spawned a ton of imitators. String Cheese, O.A.R., Dispatch, etc.). But for several reasons, they were the most important:
1 - Buzz Factor
I think I can say, purely on the basis on anecdotal evidence from when I was in high school, that DMB was the most popular band of the 90's in terms of albums and concert tickets sold. During high school, I was one of very few people I knew who had never been to a DMB concert. It wasn't that I actively avoided going. I wouldn't have minded seeing them, but their shows were always so expensive and there were always others I wanted to see just a little bit more. Fans from the New York area still recall the show they played on June 11, 2001 (the summer after I graduated high school) at Giants Stadium, when the cymbal crash at the beginning of "Two Step" coincided with a huge bolt of lightning. I am not exagerrating when I say that literally everyone in my graduating class at Chatham High School claims to have been at that show - except for me. The point is that their concerts were major social events that everyone at school talked about for weeks leading up, and then weeks following. Billy Joel and Elton John may have sold more concert tickets at around the same time, but neither one was in his musical prime, and for "buzz factor," they didn't touch DMB.
2 - Cultural Influence
For better or worse, DMB launched an entire cultural movement that they almost certainly didn't intend to. I'm not sure what to call this movement - it doeesn't have a catchy name like "hippies," or "goths," or "punks" - but it was even more ubiquitous. If you came of age during the 90s, I'm sure you remember it: preppy clothing (maybe a collared shirt, or cargo pants, or the ever-popular ringed t-shirt), "bar hat" from your college of choice, worn backwards (extra points for wrapping the adjustable band in duct tape), hemp necklace, perhaps a lacrosse stick or a hackey sack as an accessory. If you wore this uniform, you might as well have been wearing sandwich board proclaiming your love for Grateful Dead, Phish, and of course, DMB. To be clear, I'm not saying I embraced this movement. In high school, I generally steered clear of neo-hippies. (Is that what we should call them?) But like it or not, it was a major cultural stylistic trend. And DMB was at its center.
3 - Musical Significance
I have a theory that 90's rock can be divided broadly into three categories.
Category 1: Grunge and All of its Descendants (also known as Alternative). The Mount Rushmore of grunge is Nirvana, Pearl Jam, Soundgarden, and Alice and Chains, but the category includes all hard rock bands from later in the decade, even if no one thought of them as grunge. I'll put Weezer here, for example.
Category 2: California Punk/Ska/Funk
Red Hot Chili Peppers and Sublime are at the forefront. I didn't like any of the bands in this category (except maybe No Doubt I guess...), but a lot of people apparently did. Blink-182 and other mainstream punk and ska bands go here, even if they aren't strictly from California.
Category 3: Bonaroo Rock
These are the hippy-ish rock bands in the spirit of the Grateful Dead. These are mostly jam bands, many better known for their live concerts than their studio albums. Among fans of this group, Phish might have actually been the most popular band, but they didn't have anything close to the crossover appeal of DMB.
DMB was the pillar of one of these three big divisions of rock. And by the late 90's, that was the division that all the cool kids were listening to.
4 - Actual Quality
In high school, I was alternative all the way - and yet, I still liked DMB. I owned three CD's by bands who weren't in Category 1: "One Hot Minute" by Red Hot Chili Peppers, which I didn't like and don't actually remember purchasing, and the first three Dave Matthews albums. I don't know if I would have called myself a fan exactly, but I really liked their music. It could be big and heavily orchestrated ("Ants Marching," "Tripping Billies") or surprisingly intimate ("Pay for What You Get," "Cry Freedom"). Occasionally, it could be really strange and haunting. My favorite song by DMB is "Warehouse," which begins with spooky reverberating guitars and moaning vocals, but ends in a party, complete with steel drums, and finally fades away into this ominous sounding coda. It's such an audaciously weird song. My other favorite is "Don't Drink the Water," which just sounds so menacing for a full five minutes, while being so darn catchy at the same time.
The point: If you were strictly into alternative, there was still a decent chance you liked DMB. They made a lot of people change lanes.
And yet, you probably didn't call them to mind as the decade's most important band.
At some point, the culture surrounding DMB became bigger than the band's actual music - a phenomenom that should not be blamed on the band. And since a lot of people (like me) were turned off by the kind of people who wore the bar hats and hemp necklaces, and went to a lot of Dave Matthews shows, people dismissed them. But the thing is, the music was pretty consistently good for about a decade. I kind of stopped paying attention after Everyday (2001), but even if they had retired immediately afterward, that's five solid studio albums, more than every other 90's band I can think of.
There was a time when I thought DMB was massively overrated. Now, it seems like in an effort to overcompensate, popular opinion has swung way too far in the opposite direction.
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This is a bar hat. Do kids still wear these? |